Lors de sa conférence de vendredi dernier sur le problème d’antenne de l’iphone 4, Steve Jobs a affirmé que ses concurrents comme Blackberry et Nokia avaient eux aussi des problèmes d’antennes… Bien entendu c’est de bonne guerre mais il me semble que le problème s’il y en a un chez ces fabricants n’est pas aussi flagrant que celui de l’iphone 4, bref l’attaque est une stratégie de défense qui fonctionne aussi en terme de communication de crise.
La réponse à ces affirmations d’Apple ne s’est pas fait attendre RIM et Nokia se sont fendus chacun d’un communiqué de presse explicite qui présente la position de ces deux fabricants de téléphones et smartphones.
Voici le communiqué de RIM :
Apple’s attempt to draw RIM into Apple’s self-made debacle is unacceptable. Apple’s claims about RIM products appear to be deliberate attempts to distort the public’s understanding of an antenna design issue and to deflect attention from Apple’s difficult situation. RIM is a global leader in antenna design and has been successfully designing industry-leading wireless data products with efficient and effective radio performance for over 20 years. During that time, RIM has avoided designs like the one Apple used in the iPhone 4 and instead has used innovative designs which reduce the risk for dropped calls, especially in areas of lower coverage. One thing is for certain, RIM’s customers don’t need to use a case for their BlackBerry smartphone to maintain proper connectivity. Apple clearly made certain design decisions and it should take responsibility for these decisions rather than trying to draw RIM and others into a situation that relates specifically to Apple.
Mike Lazaridis and Jim Balsillie
Et le communiqué de Nokia :
Antenna design is a complex subject and has been a core competence at Nokia for decades, across hundreds of phone models. Nokia was the pioneer in internal antennas; the Nokia 8810, launched in 1998, was the first commercial phone with this feature.
Nokia has invested thousands of man hours in studying human behavior, including how people hold their phones for calls, music playing, web browsing and so on. As you would expect from a company focused on connecting people, we prioritize antenna performance over physical design if they are ever in conflict.
In general, antenna performance of a mobile device/phone may be affected with a tight grip, depending on how the device is held. That’s why Nokia designs our phones to ensure acceptable performance in all real life cases, for example when the phone is held in either hand. Nokia has invested thousands of man hours in studying how people hold their phones and allows for this in designs, for example by having antennas both at the top and bottom of the phone and by careful selection of materials and their use in the mechanical design.
RIM se positionne donc comme étant l’un des leaders des antennes et remet en cause les design comme ceux de l’iphone pour notamment des problèmes d’antennes. Nokia quant à lui est le pionnier de l’antenne interne, avec de nombreuses études sur l’ergonomie des téléphones.